Hot Opportunities in China’s Consumer Market and 6 Common Mistakes that Get in the Way
May 31, 2012
Hosted by Té Revesz
With a middle class estimated at over 300 million, everyone wants to export to China. But how do you crack this notoriously difficult market? Many companies have tried—and failed or at least run into huge and costly problems. "Not necessary," says my guest, Casey Xiao-Morris, "if companies take the steps to build a strong foundation" before entry and avoid 6 common mistakes that can derail your plans. With 21 years of experience in connecting the Chinese and American markets, Casey understands how business works in China. “How you enter the market determines what kind of success you have,” says this China-born, US-educated expert. She will not only talk about how to tap product areas where foreign brands have an advantage—and it’s not just luxury goods. Why the children's market—and the grandparents' market—are hot. And why TV Home Shopping may be the best channel for a new company to establish a presence—if you can figure out which of China’s 70 networks to work with.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.