Brand ‘IT’ Like the Big Boys: Corporate Brand Principles For Leaders and Entrepreneurs
October 5, 2012
Hosted by Rasheryl McCreary
Branding principles are the same for Fortune 500 companies, entrepreneurs and individuals. A successful brand must have a clearly defined and communicated “IT” factor that connects with its’ desired audience. Join host Rasheryl McCreary and her guest, Don Low, corporate branding guru and Chief Marketing Officer at TailorWell, as they explore the process of building strong corporate brands and what it can teach you about building your personal brand. Don will discuss the strategies and techniques he used to help build such notable brands as Microsoft, Seattle’s Best and Hotels.com and show you how you can apply these same techniques to build and leverage your personal brand. Tune in to the Leader and The Muse each Friday at 12noon PACIFIC for quick tips and practical strategies for building your brand.
The Leader and The Muse: Inspired Personal Branding
Archives Available on VoiceAmerica Business Channel
Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.