Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills

February 7, 2013
Hosted by Chris Efessiou

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Guest Information

Episode Description

You might be surprised by how much success in social media marketing mirrors great parenting skills. Why are relationships so important and what makes it different now? Social Media has forever changed the way we communicate and how brands connect with us. In the past, brands simply pushed a message out to you in a one-way fashion. Those days are gone. Today, brand messages need to be communicated without being invasive. The same is true of parenting. Listening is the most important part of any communication. This is especially true of parenting. Brands need to value loyalty now more than ever. What could be more important than building trust and loyalty with your children? Ted Rubin, Chief Social Marketing Officer of Collective Bias, will share his expertise and explain what is meant by ROR, Return on Relationship, the title of his new book. Join us on Thursday, Feb.7 at 3 PM PT–6 PM ET to listen to his advice and ask him your specific questions.

Straight-Up with Chris: Real Talk on Business and Parenthood

Archives Available on VoiceAmerica Variety Channel

Straight Up with Chris: Real Talk on Business and Parenthood will be a light-hearted show discussing serious issues aimed to encourage, inspire, teach and support parents in applying their business skills to the business of parenting and personal relationships. It will also discuss the use and usefulness of proper parenting skills as training to entering or re-entering the workforce. Chris along with his guests will share unique principles, how-to’s, ideas, methods, expertise, humor and personal experiences to best serve the needs of the listeners. You will have an opportunity to suggest topics that you want us to discuss and as a result our show will always be relevant to you.

Chris Efessiou

Chris Efessiou is an entrepreneur, business leader, international speaker, mentor, professor, father, and author of the highly acclaimed book “CDO: Chief Daddy Officer.”

In the past 20 years Chris Efessiou has founded, co-founded, developed, and managed multiple successful enterprises—all the while being a committed and present single parent.

Widely known for his business acumen, empowering management style, and out of the box thinking, Chris is committed to inspiring and guiding working parents to attain success at work and at home.

Through a variety of activities, including speaking, coaching, consulting and his book, he clearly defines the fundamentals of solid leadership critical in both arenas, and provides tools, tips and advice on how to transfer business skills to the business of parenthood and personal relationships.

A sought after mentor and teacher, Chris is a visiting professor and guest lecturer at numerous academic institutions, including George Mason University’s School of Management, and Northeastern University.

A business leader and advocate, Chris serves as member of the Management Committee of the Small Business Council of the United States Chamber of Commerce, is an advisor to corporate and academic boards, and a director on academic and charitable organization boards. He is a sought after keynote speaker on topics related to Leadership, Entrepreneurship, and Using Business Skills for Personal Relationships.

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