How to be Media-savvy, Socially-responsible, Eco-friendly and Engage Employees: Communications Challenges in a Changing China
April 4, 2013
Hosted by Té Revesz
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Guest Information
Episode Description
Corporate communications and social responsibility programs in China carry a unique set of challenges. My guest Darcie Goodwin spent years in China as Communications Manager for FedEx. Just back, she’ll talk about how to establish effective media relations, social media relations and CSR programs—and avoid potential pitfalls. How to handle reporter relationships and deal created quotes. Why a pro-active social media program is a must. How to use Weibo (China’s Twitter) to establish execs as thought leaders—and reach employees on the go. Why young Chinese prefer socially responsible companies and why CSR may be your best recruitment and retention tool. How to work with non-profits to enhance employee engagement. How eco-friendly initiatives can strengthen government relations and could lead to long-term savings BUT why companies that pursue them can get caught between government policies and practices at various levels—and an increasingly cynical public.
Global Reach
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.
