From a dream to an iconic brand - The PRS Guitar Story
May 24, 2013
Hosted by Chris Cooper
We have had some incredible guests and stories on this show. This show in particular has true meaning to me. About 6 years ago, I watched an incredible DVD called ‘Mastery’ which included the story of Paul Reed Smith and how his dreams of making a guitar for Carlos Santana had turned into a reality. Today PRS Guitars in my mind have become an iconic brand. Go to any guitar show and guitarists are buzzing with excitement around the PRS stand. The story inspired me so much that I bought a beautiful PRS Custom 24 guitar and became committed to really learn how to play. Initially, I didn’t feel worthy to have such a guitar today I have even experienced a standing ovation. I regularly talk about my guitar, include images of it in my keynote speeches and mention how the values and the journey of PRS guitars so inspired me. Join this show to find out how PRS Guitars went from a dream to an exceptional business and how you can do the same with your business with President of PRS Guitars Jack Higginbotham.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Friday at 8 AM Pacific Time on VoiceAmerica Business Channel
The Business Elevation Show provides the inspiration to help you elevate the success of your business, your people and yourself. If you want to grow more successful businesses and teams and become the very best you can be then this show will provide you with the insight and wisdom. It will help you to Be More to Achieve More.
Accessed in over 50 countries each month the show highlights the key principles in business and personal success with guests and host who talk from experience. It’s an energizing, warm and inspiring show that supports your journey to elevated business, entrepreneurial and personal success.
Since 2011 the show has included many very successful high achievers, entrepreneurs, speakers and subject experts from around the world who inspire others to achieve more. The Business Elevation Show airs live Fridays at 8 AM Pacific/4 PM GMT on VoiceAmerica Business.
Chris Cooper helps business leaders to elevate the performance of their business, their people and themselves. With a background in major brands such as Mars Inc he worked in sales, mar-keting, HR, training, procurement and logistics to board level. His first consultancy became a multi-million pound business within 3 years.
Today, Chris helps business people elevate performance through consultancy, coaching, training, professional speaking, writing and broadcasting. His coaching programme ‘The Elevation Programme’ has helped many business owners to profitably grow their businesses since 2008.
As a speaker he talks about lessons from his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) co written with Dr Steven Levinson (published by Penguin Random House USA in December 2015).
His radio show is accessed in over 50 countries and has aired since 2011, making him a highly experienced on-line radio host. Having undertaken hundreds of interviews with international ex-perts and thought leaders he has been described as one of the most credible business experts in the UK. Chris lives in Leicestershire, England with his wife Ruth and two young boys. Hobbies include taking his soccer mad eldest son to watch Leicester City FC, playing rock guitar, keeping fit, fly fishing and transforming his Victorian home and garden into a beautiful space.