Special Encore Presentation: Global Personal Care Brands Meet Unexpected U.S. Barriers. . . and How to Get Around Them
January 2, 2014
Hosted by Té Revesz
IMAGINE: You are waiting for a large shipment of a thinning hair treatment from a lab in Italy. The product is widely accepted in the EU and has been imported for decades without incident. Suddenly, there's no sign of it. Then you learn that it's being held up by the FDA in Kentucky. Why Kentucky? Who knows? The shipment was en route to LA. A nightmare follows: demands for removal of package inserts; A sticker over the hardly contentious word "treatment". It culminates with the entire order being shipped back to Italy. A unique situation? NO. You are a global personal care products company. You meet tough EU standards. You are successful in Asia and LatAm. But SURPRISE, when you try to sell in the U.S., you find often yourself faced with A SIMILAR NIGHTMARE. And that is NOT THE ONLY UNANTICIPATED BARRIER you encounter. WHAT DO YOU DO? My guest, Alan Klein, Chief Strategy Office of The Marketing Agency Worldwide www.themarketingagencyww.com-has some EYE-OPENING ANSWERS. Don’t miss them.
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We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.
Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.
Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).
Té Revesz is known for her ability to conduct strategic research on a global basis and for her creativity in handling complex business challenges.
As principal of GlobalReach-SBI, a research and consulting firm with a network spanning over 60 countries, Té provides clients with strategic intelligence on market opportunities and threats. She covers such diverse areas as global branding, new product development, payment cards, clinical trials, and political risk. An expert in primary research, Té has interviewed business, government and labor leaders, doctors and technical experts—and managed focus groups—around the world. She was profiled in Super Searchers Go to the Source as one of the top US interviewers.
Prior to founding her own firm, Té headed the Industrial & Healthcare Practices of FIND's Strategic Consulting & Research Group and taught at the Zicklin School of Business (Baruch/CUNY). She was the Editor of Business International’s flagship newsletter and helped create its country risk service.
An NYC native, Té is active with Citizen Action, the URJ’s Commission on Social Action, and NY Neighbors for American Values (defending religious freedom, diversity and equality). She holds a Masters from Columbia’s School of International & Public Affairs and a BA from Goucher College. She’s an avid bike rider, theater buff and farmers market supporter—and the bemused owner of 2 demanding felines.