Breathing Life into Audience Discussions
February 14, 2014
Hosted by Carol Bossert
Museums and other cultural institutions are always talking about audience: how to characterize it, how to cultivate it, and how to sustain it. In tough economic times, many museums hunker down and focus their attention on maintaining their existing audience. But tough times call for new approaches to understanding audience, even realizing that an existing audience is full of new potential for involvement. Join this week’s conversation with arts marketer and nonprofit strategist Matt Lehrman. Matt brings entrepreneurial insight to the most profound audience-building challenges of arts organizations and cultural destinations. Matt is the Principal of Audience Avenue, LLC and is nationally recognized for his popular Audiences EverywhereTM workshop that helps organizations “Get Smarter, Grow Stronger & Gain Audiences.”
The Museum Life
Friday at 7 AM Pacific Time on VoiceAmerica Variety Channel
Museums attract millions of visitors and employ thousands. The Museum Life, hosted by Carol Bossert, charts the growth and development of this cultural business. Museum Life showcases leaders in the field who provide perspective on current issue as well as creative thinkers who are impacting the future of museums. The Museum Life is broadcast live every Friday at 7 AM Pacific Time on the VoiceAmerica Variety Channel.
Carol Bossert loves museums. She has spent her career working in and for these important cultural organizations that include traditional collection-based museums, science centers, national parks and visitor centers.
In addition to hosting Museum Life, Carol Bossert maintains an active consulting practice to help cultural institutions, government agencies and corporations engage with their communities through exhibitions and place-based experiences. Her clients include Smithsonian Institution, National Park Service, Great Lakes Science Center, International Spy Museum, North Carolina Museum of Natural History, and international clients in China, Mexico and Saudi Arabia. Learn more at http://carolbossertservices.com/.
Carol Bossert holds a doctoral degree in biology from the University of Texas-Dallas and a Bachelors of Arts degree in Zoology from DePauw University. She is a graduate of the J. Paul Getty Museum Management Institute and has served professional organizations such as the American Alliance of Museums and National Science Foundation. She is also a member of The Museum Group, an organization of senior professionals in museum practice and Praxis Museum Exhibit Group.
She blogs about museum and civic issues http://carolbossertservices.com/blog/.