Reputation Management: More Essential Than Relationship Management
March 19, 2014
Hosted by Marcia Zidle
Meaningful business comes from meaningful relationships. But how are meaningful relationships really created, and what is it that really needs to be managed? Mike Muhney, the Co-Founder & Co-Inventor of ACT!, the product that originally created the entire Relationship Management software category in 1987 and to date has sold over 10 million copies worldwide to PC users, dispels the notion of thinking that any type of relationship can really be managed, regardless of whether it is personal or business. Further, despite today's CRM multi-billion dollar annual industry attributing ACT! as the pioneer and creator, he pokes at the inherent shortcomings of CRM systems. Today's mobile and multi-device user has demands and needs that encompass more than CRM systems can provide, all the while avoiding the illusions of relationships so easily crafted by social media. This will be a no-holds-barred look at the state of relationships today and what it takes to distinguish oneself and win.
The Business Edge
Archives Available on VoiceAmerica Business Channel
Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!
On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.
Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.
Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.
With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.
Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.