Your Story Blows Me Away: Secrets of Amazing Storytelling for Businesses

March 26, 2014
Hosted by Marcia Zidle

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Guest Information

Episode Description

Stop beating around the bush. Get people to pay attention. Scrap those bullet points. Talk in a way that makes hearts flutter. Learn how to tell your story so that everyone who hears it cares and remembers. Dallas Morning News columnist Dave Lieber has been working for more than 30 years to get his newspaper audiences to not turn the page on him. In today’s world, it’s harder than ever to get people to notice you. But there’s one tried and true method that works every time. Dave will share his simple-to-use storytelling method and show you how to customize it for your industry. You can use these techniques immediately to increase sales, get that contract, and increase your loyal fan base whose members will help you, fund you, support you and care about you.

The Business Edge

The Business Edge

Archives Available on VoiceAmerica Business Channel

Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!

On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.

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Marcia Zidle

Marcia Zidle

Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.

Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.

With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.

Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.

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