Social and Content Marketing: Why Is Less More?

March 12, 2014
Hosted by Bonnie D. Graham

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Episode Description

Today’s buzz: Marketing. We’re all bombarded daily by a deluge of content. Some works its intended magic; most fails with a splat or simply vaporizes. If you’re among the legions of writers (or a manager of writers) spewing forgettable content that’s doing injustice to your brand, and your only authentic words are curses flung at your keyboard, help is here. Tune in for insider tips to go from dull, irrelevant messages to actionable, memorable, experience-rich communications gems. The experts speak. Jeremy Epstein, Sprinklr: “Brands will not survive the social age without experience management.” Kare Anderson, Moving From Me to We: “Whoever most vividly characterizes what a situation is about usually determines how others see it in their mind’s eye, think about it, and act on it.” Tim Clark, SAP: “There is no greater agony than bearing an untold story inside you” (Maya Angelou). Join us for their insights on Social and Content Marketing: Why Is Less More?

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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