Adidas Incredible World Cup Social Media Success… 18 Months In The Making
July 15, 2014
Hosted by Bob Pritchard
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Guest Information
Episode Description
There is no doubt that apart from Germany, Adidas was the star of the 2014 World Cup. How their incredible social media campaign came together, how they extended it to live outdoor projections and to retail stores across the world, a lesson for anyone using social media; 80% of CEOs simply do not trust marketers which explains why they have become an extinct species on company boards. We discuss seven things that marketers can do to gain back respect in the C Suite. There is no doubt that traditional marketing has changed dramatically in this technology environment. We discuss fourteen things that all businesses need to know about marketing communications today in this brand-new world. We also have our extremely popular email segment and an interview with Mike Southon a serially successful entrepreneur, mentor, best-selling business author and a Financial Mail columnist in the Mail on Sunday. Mike is co-author of several best-selling business books, including The Beermat Entrepreneur and Sales on a Beermat.
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
