Magnetic: The Art and Science of Engagement
October 24, 2014
Hosted by Carol Bossert
Some museums seem to be magnetic, having an ability to attract donors, visitors and goodwill. These museums not only survive but thrive in tough economic times. What’s the secret? Luck? Leadership? Endowment? Anne Bergeron and Beth Tuttle studied six magnetic museums to identify the organizational philosophies and practices that make them successful. The findings shift discussions about non-profit management from strategies for finding the sweet spot between mission and market to practices that serve, engage and empower people
The Museum Life
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Museums attract millions of visitors and employ thousands. The Museum Life, hosted by Carol Bossert, charts the growth and development of this cultural business. Museum Life showcases leaders in the field who provide perspective on current issue as well as creative thinkers who are impacting the future of museums.
Carol Bossert loves museums. She has spent her career working in and for these important cultural organizations that include traditional collection-based museums, science centers, national parks and visitor centers.
In addition to hosting Museum Life, Carol Bossert maintains an active consulting practice to help cultural institutions, government agencies and corporations engage with their communities through exhibitions and place-based experiences. Her clients include Smithsonian Institution, National Park Service, Great Lakes Science Center, International Spy Museum, North Carolina Museum of Natural History, and international clients in China, Mexico and Saudi Arabia. Learn more at http://carolbossertservices.com/.
Carol Bossert holds a doctoral degree in biology from the University of Texas-Dallas and a Bachelors of Arts degree in Zoology from DePauw University. She is a graduate of the J. Paul Getty Museum Management Institute and has served professional organizations such as the American Alliance of Museums and National Science Foundation. She is also a member of The Museum Group, an organization of senior professionals in museum practice and Praxis Museum Exhibit Group.
She blogs about museum and civic issues http://carolbossertservices.com/blog/.