Retail Relevancy: Distinction Trumps Differentiation
October 1, 2014
Hosted by Bonnie D. Graham
The buzz: Retail. Retailers: If you’re not making each customer’s experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.” Scott McKain, Expert on Distinction: “’I LOVE shopping there. They treat me EXACTLY like everyplace else!’ said no customer ever. Create distinction!” Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba’s IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.” Join us for Retail Relevancy: Distinction Trumps Differentiation.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”