The Micro Script Rules – Getting Your Message Repeated

December 3, 2014
Hosted by Chris Ruisi

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Guest Information

Episode Description

Join Chris and his guest Bill Schley as the discuss Bill’s outstanding book – “The Micro – Script Rules”. They will discuss Bill’s expert insights on not only telling your story but making sure it gets repeated time after time. As Bill says, “the book shows you how to put the message in the madness”. Call it survival of the simplest: That's the bottom line if you're in branding, politics, teaching, a business owner or advertiser – anyone who communicates in this hyper-connected world. Because with 300 billion messages going by each second, we can't break through by delivering more data. Human brains want less. They want to make snap judgments on the least bit of info. They want us to package it for them – in Micro-Scripts. Looking to give your brand or message the edge? Then listen in!

Step Up and Play Big

Archives Available on VoiceAmerica Business Channel

The Step Up and Play Big Radio Show with Chris Ruisi will focus on sharing practical concepts and tools addressing leadership, business and entrepreneurship that you can use to become exceptional, raise your personal success bar, and Step Up and Play Big.

Far too many people accept “average” as their personal standard either out of fear, lack of effort, or as a result of a misconception that it is too hard to go beyond average. Our goal is to have you see the possibilities and recognize that exceeding average is not as hard as you may think. People give up far too early and allow themselves to become victims of their circumstances when they can actually be the master of them. We’ll show you how to create your own plan by answering your questions, showcasing expert guests and presenting some great tips.

Chris Ruisi

Chris Ruisi is a nationally recognized executive coach, leadership expert, professional speaker, and author who challenges business leaders to Step Up and Play Big. Drawing on his 35 plus years as a senior level executive on the corporate front lines, Chris helps his clients to discover how to find and use the full measure of their capabilities. Chris combines his detailed insights and real life experiences and creates humorous, inspiring, informative and entertaining speaking programs.

His method incorporates his own proven expertise on how organizations and decision making work in order to help others build solutions. Through enlightening, positive and interactive sessions, Chris works with his clients to cultivate their vision, set goals, prioritize their strategies and then execute a targeted solutions-based plan.

Throughout his corporate career, Chris has received acclaim as a decisive, respected and effective leader, among both superiors and colleagues alike. He has been recognized for his abilities as a rational problem-solver who is able to keep cool, and promote a calm sense of solution-finding among others, through the challenges faced by a major public company in the financial sector. He has also been acknowledged as the kind of leader who has the unique ability to drive individuals to top performance levels.



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