WHAT MORE CAN I SAY? Why Communication Fails and What to Do About It!

February 11, 2015
Hosted by Marcia Zidle

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Guest Information

Episode Description

Why does communication always prove a challenge for us? People don’t go to the polls even though candidates and neighbors urge them to vote. Poor performers persist in bad habits. Employees say their bosses fail to listen to their ideas. Leaders grapple with employees who resist change. With examples from politics, pop culture, business, and family life, Dianna Booher, author of “WHAT MORE CAN I SAY? Why Communication Fails and What to Do About It! will identifies 9 common reasons that communicators fail at changing hearts and minds—and concrete tips to change that situation! For example: How to build or rebuild trust, Why storytelling skills are essential for today’s professionals; Why salespeople should stop “pitching”; Why empathy can be bad for your business and career. Listen and learn how to shape conversations, presentations, product and service offers to get others to accept change, put aside a bad habit, improve performance, award the contract, or give you the job!

The Business Edge

The Business Edge

Archives Available on VoiceAmerica Business Channel

Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!

On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.

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Marcia Zidle

Marcia Zidle

Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.

Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.

With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.

Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.

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