ABCs of Social Selling and Building Your Global Brand - Part 2

September 22, 2015
Hosted by Bonnie D. Graham

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Guest Information

Episode Description

The buzz: Social selling. Studies show that B2B buyers are 57% –70% of the way through the buying process before they first engage with your sales people. Simply put, your prospects are having a learning feast without you. How? The modern buyer is digitally driven, socially connected, frequently mobile, and happily empowered with unlimited access to the information they need to decide. What does this mean to you? Your sales team needs to be up-to-date on the social selling tools and techniques to cut through this noise, build their personal brand, and deliver “the steak behind their sizzle” on relevant social channels like LinkedIn. Are they? The experts speak.Michael Idinopulos, PeopleLinx: “Technology changes everything…and nothing." Phil Lurie, SAP: “Social engagement is the “tip of the spear” for our new digital economy. Your personal brand is a key component in your future success.” Join us for the ABCs of Social Selling and Building Your Global Brand – Part 2.

Business Network Innovation with Game Changers, presented by SAP

Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. They are also increasingly critical to success in today’s dynamic, competitive, global economy.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends, on Business Network Innovation with Game Changers.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business innovation.

Business Network Innovation with Game Changers, presented by SAP, can be heard live on Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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