Guerrilla Marketing to Heal the World
May 6, 2016
Hosted by Jill Buck
Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. A new book by Shel Horowitz and Jay Conrad Levinson, "Guerrilla Marketing to Heal the World", shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. Learn how to: create projects (and products) that accomplish social change, profitability, and cost reduction all at once; green your company in ways that save money and make money; gain enormous positive reputation as a visionary company worth supporting; expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles; turn marketing from a cost to a revenue stream; and embrace abundance and transformation---and stop worrying about market share.
Go Green Radio
Friday at 9 AM Pacific Time on VoiceAmerica Variety Channel
According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had. If we intend to leave our children and grandchildren with the same standard of living we have enjoyed, we must preserve the foundation of that standard of living. Go Green Radio is the beginning of an important new shift in the way we treat our world. This grassroots program promotes the very best character traits in children and adults: caring for yourself and caring for others. Through simple, responsible behavior shifts, together we can protect human health through environmental stewardship. Go Green Radio airs live every Friday at 9 AM Pacific Time on VoiceAmerica Variety.
Upon graduation from the University of Illinois in 1991, Jill Buck was commissioned a Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Administration, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals. In 2002, Jill wrote the Go Green Initiative, which is now the largest and fastest growing comprehensive environmental education program in the world, operating in 49 U.S. states, Indonesia, Europe, Mexico, and Africa. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 8 State PTA’s, California Integrated Waste Management Board, California Resource Recovery Association, and many more. Jill is a featured speaker at public policy, political, environmental, and PTA conventions across the country, and has been featured in such publications as U.S. Mayor, NSBA newsletter, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, Diablo Magazine’s “Women to Watch”. Jill owns her own business, Buck Consulting (www.jillbuckconsulting.com), which helps businesses “go green”, and is one of the nation’s leading advocates of free market solutions for environmental protection issues. Jill lives in Pleasanton, California with her husband and three children.