Encore: Why Does Passion and Purpose Matter in Business?

July 1, 2016
Hosted by Marcia Zidle

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Episode Description

Passion gives you the fuel to stay the course, and when it may not seem possible, you do it anyway. People describe that when they are in the zone they are able to filter out background noise and it's easy to get lost in the work and not notice the passage of time. Passion must be channeled as a force for the greater good or else it can be counter-productive. How can passion and purpose play a positive role in your business? Tilde Guajardo, Founder & CVO of Womanars, discusses how she identified her own passion and purpose and the process she went through to turn it into a business, and how it has enabled her to become a powerful SOMO (Social & Emotional) Leader, who is having a positive impact in her community and business.

The Business Edge

The Business Edge

Archives Available on VoiceAmerica Business Channel

Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!

On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.

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Marcia Zidle

Marcia Zidle

Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.

Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.

With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.

Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.

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