Preparing for What's Next: Leveraging Your Compan''s Life Cycle
July 29, 2016
Hosted by Marcia Zidle
What are you focusing on now? After a successful launch, entrepreneurs have a choice. They can sit back and continue to do what they have done so far or they can recognize the need to prepare for what comes next. Too often entrepreneurs make the wrong choice to stay the course using the logic “why mess with success.” However there is good reason to refocus based on changing realities. Mark Twain’s comment that even if you are on the right track you will get run over if you just sit there. And we know that 50% of new businesses fail. To ensure sustained success, leaders must adopt a strategic perspective based on industry trends and their organization’s life cycle. Everyone knows the value of using the product or project life cycle and overlook the impact of the organization’s cycle. Learn how to leverage the six organizational stages to seize new opportunities and avoid pitfalls.
The Business Edge
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Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!
On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.
Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.
Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.
With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.
Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.