Blockchain Technology: Turning Marketing on Its Head?

February 22, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Blockchain is much bigger than Bitcoin and its reach is far more holistic.” (forum.daohub.org) In search of the holy grail of a unified customer profile, marketers have built massive databases for up-sells, cross-sells, promotions, retention. But what if the customer forces you to PAY THEM to access and use their data, read your ad, view your video, attend your seminar? Welcome to the new reality of blockchain technology. Best known as the infrastructure for Bitcoin, blockchains are altering the marketer-customer relationship. The experts speak. Jeremy Epstein, Never Stop Marketing: “There’s something happening here, what it is ain’t exactly clear” (Buffalo Springfield). Amanda Gutterman, ConsenSys: “Never allow a person to tell you ‘no’ who doesn't have the power to say ‘yes’” (Eleanor Roosevelt). Joel Monegro, Union Square Ventures: “History doesn't repeat itself, but it does rhyme” (Mark Twain). Join us for Blockchain Technology: Turning Marketing on Its Head?

Coffee Break with Game-Changers, presented by SAP

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of more than 25 weekly business thought leadership talk series presented by SAP under the banner of Coffee Break with Game-Changers Radio, which debuted in 2011. In a uniquely lively, unscripted roundtable discussion format, Game-Changers offers a broad range of expert business and technology insights to a global business audience.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

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