Social Selling and the Golden Rule: Manners Still Matter

March 8, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “We have to remember social over selling” (Viveka Von Rosen). “[Social networking risks]…Trickier to manage are lapses of etiquette, tone and consistency” (Barbara Giamanco and Kent Gregoire). The Golden Rule – “Do to others what you want them to do to you” – still applies in our digital world. Pop quiz for social sellers: Are you aggressively pursuing prospects, inundating them with your ads and trying to get into their newsfeed? Stop! It's time to “play nice” in the digital sandbox by serving as a listener, advisor and partner in their buying process. The experts speak. Kirsten Boileau, SAP: “Your customer doesn’t care how much you know, until they know how much you care” (Damon Richards). Hilary Carter, InTune Communications: “A fool with a tool is still a fool” (Grady Booch). Julio Viskovich, rFactr: “Saying hello doesn't have ROI. It's about building relationships” (Gary “Vee” Vaynerchuk). Join us for Social Selling and the Golden Rule: Manners Still Matter!

Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

If you’re not already having a weekly breakfast with game-changers, join us for valuable food for thought, inspiration and information. Learn how you can become the savvy innovator who takes your company across the finish line as you look ahead to the next breakthrough strategy. Coffee Break with Game-Changers, Presented by SAP, is broadcast live every Wednesday at 8 AM Pacific Time and 11 AM Eastern Time on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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