Social Selling and the Golden Rule: Manners Still Matter
March 8, 2017
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: “We have to remember social over selling” (Viveka Von Rosen). “[Social networking risks]…Trickier to manage are lapses of etiquette, tone and consistency” (Barbara Giamanco and Kent Gregoire). The Golden Rule – “Do to others what you want them to do to you” – still applies in our digital world. Pop quiz for social sellers: Are you aggressively pursuing prospects, inundating them with your ads and trying to get into their newsfeed? Stop! It's time to “play nice” in the digital sandbox by serving as a listener, advisor and partner in their buying process. The experts speak. Kirsten Boileau, SAP: “Your customer doesn’t care how much you know, until they know how much you care” (Damon Richards). Hilary Carter, InTune Communications: “A fool with a tool is still a fool” (Grady Booch). Julio Viskovich, rFactr: “Saying hello doesn't have ROI. It's about building relationships” (Gary “Vee” Vaynerchuk). Join us for Social Selling and the Golden Rule: Manners Still Matter!
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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