Nilofer Merchant is the author of The New How. As a strategist & as an author, Nilofer has earned a reputation for helping companies to win markets, and institute a culture of innovation. She has worked with Fortune 500 corporate brands such as Adobe, Apple, and HP. She is a regular HBR contributor and has written for BusinessWeek, Forbes and AdAge. Through successes and failures, Nilofer has honed a framework for solving tough problems including MurderBoarding™.