After graduating from Youngstown State University in Ohio, Jim moved to Virginia Beach to open his personal training studios (Jim White Fitness & Nutrition Studios). Since then, Jim has helped hundreds of people lose thousands of pounds. To spread his message of health and fitness, Jim founded the Hampton Roads Fitness magazine and is the author of the Jim White's Fit-in-30 days plan. He is certified by the American College of Sports Medicine as a health fitness specialist. He is also the nutrition advisor for Men’s Fitness magazine, the sports dietitian for Old Dominion University, and the past-president of the Tidewater Dietetic Association. He was recognized in 2009 as Virginia’s Young Dietitian of the Year and has been voted as one of the Top 40 Businessmen under 40 in the Hampton Roads region. He serves as chairman of the board of the Junior League’s Healthy Kids Initiative and is a "Champion of Change" for the Southeastern Virginia Chapter of the Alzheimer’s Association.