Tim Ogilvie is the CEO of Peer Insight, an innovation strategy consultancy, where he has made pioneering contributions to the emerging disciplines of service innovation, customer experience design, and businessmodel exploration. His clientsinclude AARP, Bank of America, Hallmark, Hewlett-Packard, Pfizer, Procter & Gamble, Starwood Hotels, and The Hartford. His projects create organic growth by linking new customer experiences to scalable business models. Tim has consulted to five governments and influenced innovation policy from the United States to the European Union to Taiwan. He is the co-author of “Designing for Growth: A Design Thinking Tool Kit for Managers,” (2011). He is a visiting lecturer at the University of Virginia’s Darden School of Business, where he teaches customer-centered design and innovation. He holds a master’s degree in Computer Integrated Manufacturing Systems from the Georgia Institute of Technology and a BA in English from the University of Virginia.