Todd Wilms, Senior Director and founding member of the Global Social Media Audience Marketing Team at SAP. Todd’s team helps SAP’s 47 solutions and 28 industries reach their appropriate audiences around the globe through social media marketing. They develop the strategy, help to execute the program, and then create repeatable processes to support other teams’ success. A 20-year marketer, Todd has held executive product and marketing leadership roles with best-known brands including eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. An avid writer, he is currently blogging on Forbes and his team blog at Socialb2p.com.