Rainer Zinow is Senior Vice President, On Demand Strategic Solution Management, for SAP AG. In this role since 2010, he oversees the portfolio of SAP® On Demand solutions including Business ByDesign™ as well as line of business solutions like SAP® Sales On Demand. In 1987, Rainer began his career in a small software company as a system analyst and software developer. In 1991, he joined the SAP® R/3 coordination group, developing data migration tools from SAP® R/2 to SAP® R/3. From 1992-96, he was responsible for establishing the SAP and IBM competence center and managing the relationship between both companies. In parallel, he served as executive assistant to then SAP CEO Dietmar Hopp. From 1996-99, Rainer was in charge of SAP’s education line of business. In 2000, he rejoined SAP’s development organization as a CRM product manager. He held other roles before taking charge of strategy for the entire On Demand unit in 2011.