Arthur Kupperman has been an entrepreneur for more than 30 years, after deciding to leave the field of public accounting. His most recent venture, My Web Portal, Inc., was started in July 2009 with the idea of building niche market web portals to allow marketers to focus on specific demographics as well as provide viewers with an easy way to use the internet for areas of interest to them. His first niche market portal was designed for the 55+ demographic and the beta web portal was released mid-February 2010. This portal has grown on a consistent basis and the concept is therefore validated (www.myseniorportal.com). The next niche market portal will be designed, developed and released before the end of 2012.