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"BRUCE KASANOFF is the author of MAKING IT PERSONAL: HOW TO PROFIT FROM PERSONALIZATION WITHOUT INVADING PRIVACY, a critically acclaimed 2001 book that predicted many of the innovations we see widespread today. Bruce was named among the Chartered Institute of Marketing's 50 most influential thinkers in marketing and business today. He was one of the original partners of the 1to1 marketing consultancy, Peppers & Rogers Group, and he currently blogs at"