Cindy Atlee has been fascinated with stories and how they shape identity since writing her first (and last!) novel at the age of 13. Instead of becoming a writer, she channeled a passion for helping others understand and express who they are in the world into a 20+ year career as a branding strategist, facilitator and coach. She is currently principal of The Storybranding Group, a firm that helps clients create authentic, inspiring personal and organizational brands. Cindy is also a frequent speaker and workshop leader who’s currently writing her first book, Discover Your StoryBrand: 12 Story-based Styles to Unleash Your Voice and Let the World Know Who You Really Are. Previously, she was Senior Vice President, Branding & Organizational Culture at the global public relations firm Porter Novelli and has held a variety of senior executive positions at mid-Atlantic advertising agencies and marketing firms.