Greg Link is the co-author of Smart Trust written with Stephen M.R. Covey and contributor Rebecca R. Merrill. Greg is the cofounder of CoveyLink, FranklinCovey’s Global Speed of Trust Practice, and the former Covey Leadership Center. A trusted executive confidant, advisor, and compelling speaker, Link is a recognized authority on trust, leadership, sales, marketing, and high performance. He led the strategy that propelled Covey's father's book, The 7 Habits of Highly Effective People, to be one of the two most influential business books of the 20th century.