Elected President of the NHMC in the late nineties, Alex tirelessly advocates for the Latino community. He led boycotts against advertisers of the “Howard Stern” radio show when Stern offended the Latino community and family of the late singing star, Selena Quintanilla-Perez. Under Nogales’ leadership, the NHMC filed over 50 petitions to deny FCC broadcast licenses, and one against a Spanish-language radio company for encouraging pornographic programming. Nogales led demonstrations against ABC and parent company, Disney, for lack of diversity and apparent exclusion of American Latinos from jobs. Alex was instrumental in the signing of a Memoranda of Understanding with NBC, ABC, CBS and Fox. Currently, Nogales is evaluating diversity performance of four major TV networks, and challenging media that demonize the Latino immigrant community to boost ratings. The NHMC is a leader against hate speech in media. Alex’s leadership has increased policies that impact the Latino community.