"What makes Jenny Lawson and her work so widely appealing? Her irreverent blog, www.bloggess.com, averages millions of page views a month and she is one of the most popular bloggers on Twitter with 240,000+ followers and growing daily. Perhaps Jenny's seemingly random, darkly comic stories speak to the rebel in each of us. Who else but Jenny can go on CNN to discuss the "Mommy Wars" and segue into tips on how to survive a zombie apocalypse? Her tour was a huge success and the demand grew to keep adding events. Aside from the amazing pre-publication campaign, which included a media luncheon, signed bookplates with a pre-ordered book, and widespread promotional item distribution, she's had standing room only turnouts in New York, Los Angeles, San Francisco, San Antonio, Houston, Austin, Dallas, San Angelo and Miami. We added a second leg of the tour with stops in Atlanta, Charlotte, Gaithersburg, MD and Annapolis and a final leg to New York for Book Expo America, New Jersey, Boston and Chicago. She also did events via Skype in Cincinnati and Lansing and one of the most innovative ways she reached fans was via #BloggessBookClub, Jenny's interactive Livestream book club. Initially hosted on GoodReads, she had to move over to Twit Cam after crashing the site within the first 17 minutes of the event."