Peter Rosch

Peter Rosch is the writer and creative force behind numerous ad campaigns including LEVI’S, MILLER BREWING CO., and the new critically acclaimed Fear No Susan Glenn AXE commercial. When he isn’t writing ads, educating his fans via his blog, outlining ideas for books and films, or performing as his alter ego, Joey Jo Jo, in NYC’s most prolific douche rock band, The Future, you will most likely find him playing fetch with his cat, Target. Yes, his cat plays fetch. In October, Rosch will celebrate four years of sobriety.