Sam Horn, Intrigue Expert and TEDx speaker, she coaches entrepreneurs, executives, and authors how to craft concise, compelling communications that connect. Whether you are creating a brand, pitching an idea, or making acquaintances, you have 60 seconds - max - to capture people’s favorable attention. (Sam says “goldfish have longer attention spans than most of us do!”) And…if you can’t get people’s favorable attention, you’ll never get their business. Practicing what she preaches, Sam has cracked the code – she is an award-winning keynote speaker who has presented to more than half a million people worldwide, and has authored 6 books. Got Your Attention? Join Cheryl Esposito & Sam Horn on this episode of Leading Conversations as she reveals her “secret sauce” to Create Intrigue and Connect with Anyone!