Cindy Gallop is a graduate of Somerville College, Oxford, whose background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of IfWeRanTheWorld.com, a marketing platform that turns human and corporate good intentions into collective action, launched in beta at TED 2010, and subsequently written up and taught as a Harvard Business School case study; and of Make Love Not Porn, launched at TED 2009. She has just launched MakeLoveNotPorn.tv in invitation-only beta. She acts as board advisor to a number of tech startups and consults for companies around the world, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.'