Mariano Kristensen, a Technology Manager at SAP AG in Europe, co-founded the Customer Advisory Office for the EMEA Region at SAP, where he was responsible for the implementation of new strategic products for customers. Working with IT managers and CIOs, Mariano develops strategies for turning future technological innovations into profitable solutions. Earlier in his career, Mariano joined Swedish Ericsson in 1997 where he held various positions in the area of IT and headed a team of enterprise architects at L.M. Ericsson. In 2004 Mariano started his career at SAP Denmark as Principal Consultant in the area of NetWeaver. Shortly after, his international profile resulted in many international assignments for leading European companies all over EMEA. Today, based in Copenhagen, he is working for the Global Business Development in Database & Technology Group, helping customers understand the value of and creating roadmaps for the adoption of Database & Technology Solutions.