Denise Broady is responsible for Solution Marketing (SoMa) and Competitive & Market Intelligence (CMI) in the Industry Business Solutions at SAP. Her team owns the SAP messaging and positioning across 24 industries and 11 lines of business globally and connects the market trends, understanding the key competitors to deliver insights to customers, top executives, channels, and the SAP community. Denise recently led a strategic project in Demand Management optimizing the handshake between sales and marketing, and led a separate global team responsible for rolling out the global Demand Management framework, processes, KPIs, tools and governance model. Denise joined SAP through the TopTier acquisition with over 15 years of experience. Earlier, she gained hands-on SAP experience at Clarkston Consulting Group. Denise is the author of “GRC for Dummies” (2008) and “Driven to Perform” (2009), covering GRC, EPM, and BI topics.