Paula Rosenblum, a Managing Partner of Retail Systems Research (RSR) has more than 25 years of experience in the retail industry as both a practitioner and an analyst. She is well known for her pragmatic approach to retail. She combines thought leadership with her practical experience in her writing, speaking, and advisory engagements. Prior to joining RSR, Paula built the research practice at RSAG, served as Vice President of Aberdeen Group's Retail Research practice, and was a retail research director for AMR Research. Previous to that, she spent over 20 years as a retail technology executive including several years as a CIO with Domain Home Fashions and iParty.