Karen Kang is the author of BrandingPays: The Five-Step System to Reinvent Your Personal Brand. Karen is a recognized brand strategist and the founder and CEO of BrandingPays LLC, a corporate and personal branding company. Previously, Karen was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She's consulted to more than 150 organizations in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Karen's marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. Karen is a frequent speaker at leading business schools and professional organizations.