Tim Minahan is Senior Vice President, Network Strategy and Chief Marketing Officer for Ariba, an SAP Company. A pioneer in business-to-business collaboration, he created the market for business networks and the vision for the networked economy – a world in which companies leverage the power of social and business networks and advanced analytics to enhance collaboration, insights, and productivity. Tim is responsible for the strategy behind the Ariba Network, the world’s largest and most global business network, and for the design and execution of effective messaging, go-to-market programs, and marketing initiatives to fuel its growth. He joined Ariba from Procuri, Inc., where he served as senior vice president of Marketing. Prior to Procuri, Tim served as chief services officer at Aberdeen Group, where he helped build Aberdeen’s Supply Chain Research practice. Tim has thrice been named one of Supply & Demand Chain Executive’s Industry Pros to Know.