James Fisher is vice president of marketing for Analytics at SAP, where he is responsible for go-to-market strategy, positioning and messaging, demand generation and events, roadmap communications, and is a key stakeholder in solution strategy. James has more than 15 years of experience in the analytics, performance management and finance industry. He joined SAP with its 2008 acquisition of Business Objects, where he led EPM solution marketing. He held solution marketing, global communications, and EMEA field marketing positions with Cartesis, a Paris-based EPM company subsequently acquired by Business Objects in 2007. Previously, James held consulting positions with PwC, in its Group Reporting Services team, and KPMG, where he was a tax consultant.