Stan Phelps is the author of the amazon Best Seller, What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth. His ideas and writings have recently expanded to include the Green Goldfish Project, helping business leaders understand the value for creating signature moments and extras for employees. Stan is an Experience Architect at 9 INCH marketing. He gained his know-how through a career filled with "dream jobs" for global mega-brands in sports including Adidas, IMG and the PGA of America.