Colin Cooper is Commercial Director of ISSEL, a specialist SAP Partner focusing on SAP Strategy Management. His involvement with the product goes back over 10 years and in that time he has been involved in strategy designs, proofs of concept and implementations in the public and private sectors ranging from small not-for-profits to multinational organisations in different parts of the world. Colin sees performance management from both sides of the coin. Prior to getting mixed up in the software world, he spent 18 years on the other side of the fence as the one devising and executing strategies in the consumer durables manufacturing and consumer services businesses. As a result, he has a clear understanding of the pressures that clients face.