Steven Snyder is the founder and managing director of Snyder Leadership Group. Snyder joined Microsoft in 1983, when the company was in its infancy. His work there secured the relationship with IBM during a crucial stage in Microsoft’s growth and helped shape the history of the personal computer industry. Promoted as Microsoft’s first business unit general manager, Snyder led the company’s Development Tool business, where his team won PC Magazine’s Technical Excellence Award on three occasions. In 1996, Snyder co-founded Net Perceptions, where he commercialized “collaborative filtering” – a technology that enables the real-time personalized recommendations that have become central to the online shopping experience. Snyder holds an MBA from the Harvard Business School, where he was a Baker Scholar, and a Ph.D. in psychology from the University of Minnesota. Leadership and the Art of Struggle is his first book.