Founder of Lifehealth, Edward White, has over twenty years experience in media. He is a graduate of Bolton St. College and University College Dublin and began his career by working for Whittaker Health Care in Saudi Arabia. Gaining experience on a number of medical health-care projects, he worked as director of audio-visual training with MODA Saudi Ministry of Defense and Aviation. In 1990 Edward returned to Ireland to study Journalism and launched IT-Times. Since then he has specialized in public relations and documentary film-making. Having witnessed first-hand the devastating impact suicide has had on families and friends his career has shifted focus. Edward has over twenty-five years of business management, marketing and sales experience. His extensive background includes P&L responsibility, sales management, marketing management, production management, facility management and personnel responsibilities. He is currently working closely with ex-military personnel and several senior advisors on Lifehealth's CallApp project.