Sandy Powell has worked in the self-publishing industry since 2001. Over the past eleven years, she has developed a rich understanding of the industry, holding positions in diverse aspects of publishing including, production, online marketing, and business development. She has worked with several major traditional publishers to launch groundbreaking publishing models and continues to develop new partnerships in indie publishing. Currently, she is Director of Balboa Press, a Division of Hay House. Launched in October 2009, it is the only self-publishing imprint focused exclusively on titles with positive, self-help messages.