Steve Carlotti is the CEO of the Cambridge Group, a growth strategy consulting company owned by Nielsen. Steve has been in this role for about two years, growing the business by about 15 percent year-to-date. The Cambridge Group brings a unique perspective to growth strategy, combining a proprietary understanding of consumer or customer demand with business economics to identify and capture opportunities. Prior to the Cambridge Group, Steve was a Senior Partner at Prophet, a brand strategy consultancy, and spent nearly 20 years at McKinsey and Company, leading the Midwest consumer practice and the North American Branding Practice. Steve has been published in bigthink.com, The Huffington Post, TheAtlantic.com, and the McKinsey Quarterly.