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Dr. Velma Gooding

Dr. Velma Gooding, is a Professor and researcher of Marketing in School of Business and Leadership at Our Lady of the Lake University in San Antonio, Texas. She is an expert in the field of ethnic and minority marketing. ● EXPERIENCE: Dr. Gooding has conducted research in foreign countries. She won the Hearst Awardfor research. She was awarded the Winter 2012 OLLU Research Grant for her research in South Africa; awarded the Fall 2011 OLLU Research Grantfor her research in India and China; awarded the Spring 2010 Hearst Award for her research in France; awarded the grant from the American Marketing Association Valuing Diversity, for research she conducted in France. She has conducted research and presented at conferences around the world. She is currently conducting research on emerging markets; ● EDUCATION: She has a Ph.D. in Advertising from the University of Texas at Austin; MA in Journalism and Mass Communication from Iowa State University; and a BA in Journalism from Hampton University.