Jim  Marous

Jim Marous



Jim is an industry leading direct marketing strategist and business developer, specializing in creating innovative, multichannel solutions that drive revenue through acquisition, engagement, expanding share of wallet and retention. He has successfully launched new products and services as well as built and reinforced existing products and brands. He believes that any marketing challenge is best met head on with focus, enthusiasm, teamwork and an open mind. As a frequent industry speaker, author and recognized authority on measured media, he works with clients and key marketing executives in trying to use customer and prospect insight to drive bottom line results. His industry experience includes top 20 financial services as well as Fortune 100 retail, hospitality and B2B marketing (in US and Canada). His blog is the Retail Banking Strategies section of The Financial Brand.Follow @jimmarous on twitter