Mark Breading is a Partner at Strategy Meets Action (SMA), a strategic advisory firm offering a unique blend of advisory, research, and project-based consulting services to insurance companies and solution providers. Mark is well known for his perspectives on innovative uses of technology in insurance and the future of the insurance industry. Mark leads the research program at SMA, and has exceptional knowledge and experience in all aspects of advanced technologies and solutions that provide value across the insurance enterprise – including data and analytics, customer communications, enterprise content management, and mobile technologies. Mark has held both technical and business roles in sales, consulting, marketing and business strategy, and has advised insurers around the world for almost 30 years. His roles have included IBM’s Global Insurance Strategist, Global Insurance Marketing Leader and Director of Global Insurance Executive Conferences.